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Given Twitter's 140-character format and propensity for high post frequency, this is our preferred social media network for distributing news & commentary. This post provides…

The Possum update is characterized as the biggest shakeup in local search since the Pigeon update. The name alludes to the fact that Possum filters out…

It’s what any practice dreams of: 50 percent more prospective patients from their website as compared to the same period the year before. We can…

Social media channels and plastic surgery industry events go hand-in-hand. This post describes how to cut through the clutter and use social media to maximize your…

There are many measures of social media activity. However, activity does not necessarily mean that your social media efforts are delivering results for your practice.…

Once again, Google has made a major change to its search algorithm, and once again, the world at large…

There is nothing more essential to the relationships between you and your patients…

Medical practices that know how to intelligently handle the "price question" will create more opportunity to…

On October 26, 2012, Google suspended Google+ accounts of many users, affecting participants in its Authorship program.  The search engine…

A strong online presence is not simply an important element of an effective marketing campaign; it is absolutely necessary for…