Four Brand New Forever Websites
Einstein Medical launched four brand new Forever Websites in October 2019. This month’s new sites all belong to dentists, and they make great use of the high-quality assets we’ve developed over recent months.
Michael Bixby Center for Advanced Dentistry
Dr. Michael Bixby is a dentist in Red Bank, NJ, specializing in cosmetic dentistry. The large image that the user first encounters at the top of the homepage subtly implies the benefits of cosmetic dental treatment through the model’s attractive smile, and the elegant typography conveys a sense of luxury that is important to Dr. Bixby’s brand.
The homepage also features a remarkable before and after photo that provides credible evidence of the benefits of porcelain veneers, one of Dr. Bixby’s featured procedures. Einstein Medical includes before and after photos whenever they are available because they build trust with the user and drive conversions.
Beck Pearce Dental
Beck Pearce Dental is a comprehensive practice in Cincinnati, OH. Their homepage features a large hero photo of happy young adults with great smiles. The entire page is full of large, detailed images that act as “thumb-stoppers,” which are sections so visually remarkable that mobile users stop scrolling to read content.
Beck Pearce Dental has a unique service of online consultations beginning with potential patients uploading “smile selfies.” This function sets them apart from other practices in the area, and as such, it is highlighted immediately on the homepage. Einstein Medical has a detailed onboarding process that collects all points of differentiation from our clients, and we highlight those unique features on our clients’ homepages.
James M. Stein, DMD
Dr. James M. Stein is a prosthodontist in Boston, MA. Einstein Medical works with all kinds of specialists in the dental field, and we believe it is important to highlight the importance of advanced training. That is why this homepage includes a “What Is a Prosthodontist?” section, which highlights the advantages of choosing a highly trained prosthodontist for dental work.
The headline at the top of the page emphasizes Dr. Stein’s 30 years of experience, an important trust factor for many internet users searching for a new dentist. The page also includes a professionally produced, high-quality video that introduces the user to Dr. Stein. Video has become one of the most valuable assets that can be included on a homepage because it allows the user to hear directly from the doctor.
The Smile Center
The Smile Center is a multi-doctor practice in Virginia Beach, VA. The bold image at the top of the page includes a model with a smile that resembles the practice’s logo, which is a strong example of consistent branding. The headline of the page is simple and to-the-point, emphasizing the practice’s focus without watering down the message with too much copy.
The page features several assets that build trust with the user and encourage conversions, including high-quality imagery, a video featuring the dentists and a tour of the office, a before-and-after photo set, and real patient reviews from Facebook and Google. Including real five-star reviews has become standard practice for all of Einstein Medical’s premium pages, as users perceive reviews from real patients as honest and authentic.
We had a great month producing stellar products for our clients! If you are a dentist or other healthcare provider, we encourage you to contact our team today to learn more about how a premium Forever Website from Einstein Medical can help make your business more visible, accessible, and profitable. For more information, please give us a call at (866) 939-1640 or send us a message online.
