2018 Kicks off with 15 New Sites By Andy Gassaway on February 13, 2018

Einstein Medical launched a total of 15 new sites in January 2018, each realizing new and exciting possibilities of our mobile-first Lucid themes. Creating sites primarily for use on mobile devices once presented what was widely perceived as constraints. Though the canvas may be inarguably smaller, Einstein is leading the way in making the mobile-first marketplace the robust, immersive, and informative environment today’s consumers expect it to be.

Dr. Chanda J. Corbin’s new site manages to strike a captivating chord using our Intrepid template with the Process Blue color scheme. Her site primarily uses a rounded black typeface on a stark white background for maximum readability, but with flourishes of blue that add precisely the right amount of aesthetic flair. As patients scroll through the homepage to become acquainted with her podiatry practice, they are provided with a high-definition portrait of Dr. Corbin and her beautiful, home-like office in Romeo, MI. The page also presents incidental images of feet in day-to-day settings, including a soccer field and a lazy day on the couch, conveying the compassion and family-friendly atmosphere that are central to her practice.

The new site of Gregory P. Davis, DDS uses the Minimo template, but with the Bluegrass color scheme. This option provides a dark blue backdrop to select content sections. Upon closer inspection, the dark blue is infused with a captivating organic pattern akin to tree bark. This provides a refreshing and almost tangible complement to the linear, high-tech nature of surfing the web on a smartphone.

The new online home of Progressive Eye Care uses the Acclaim theme with Rosewood trim to convey their dedication to friendly service and exceptional patient comfort. The copy is presented against staggered frames of white and plum that help foster continuity as the user scrolls downward. The site makes outstanding use of high-resolution images, videos, and economical copy to create a user experience that offers generous information without being overwhelming. In the context of a mobile device screen, it can be difficult to strike this balance. However, our Lucid themes make it easy to appease users who savor every piece of information, as well as those who prefer to scan.