Einstein Medical National Sales Director Michael Hurley to Participate in Run for Vision 5K
Einstein Medical is pleased to announce that National Sales Director Michael Hurley will be participating in the 29th annual Run for Vision 5K, to be held in Chicago on Sunday, October 19. Since the inaugural run in 1986, the event has been sponsored by global healthcare leader Bausch + Lomb, with proceeds benefiting the Eye Bank Association of America (EBAA), the country's oldest transplant association.
The Run for Vision will start and finish inside historic Grant Park, popularly known as "Chicago's front yard." Each participant pays a $50 entrance fee, which will ultimately add up to thousands of dollars for the EBAA. These funds will help to facilitate corneal transplants and promote cornea donation. To date, nearly $300,000 has been generated by the run.
"This is obviously a worthy cause that's important both to Einstein and to me personally," says Hurley. "We work with many of the nation's top corneal specialists, so it's gratifying to be able to participate in something that will potentially benefit both their patients and other patients in need."
Participants in the Run for Vision can register for either the 5K Fun Run & Walk or the 5K Chip-Timed Run. Hurley will be participating in the timed run, which will use state-of-the-art Chronotrack B-Tag stickers to measure runners' times. These stickers are placed unobtrusively on the backs of racing bibs, transmitting the positions of runners throughout the course via radio frequency identification antennas.
The Run for Vision is held each year in conjunction with the annual meeting of the American Academy of Ophthalmology (AAO). The 2014 meeting will be held at McCormick Place in Chicago from October 18 to October 21. Hurley and other representatives from Einstein Medical will be exhibiting at:
"I may be a little sore after the run," Hurley states with a smile, "but I'll be only too happy to answer questions about our medical marketing services and explain how we can help eye care professionals take their practices to the next level."
Bausch + Lomb will also be exhibiting at the meeting. The company, which was founded in 1853, is one of the world's oldest and most respected eye health companies. Although best known by modern consumers for its contact lens and lens care products, ophthalmologists worldwide trust the company for its leading-edge surgical devices and pharmaceuticals.
The Eye Bank Association of America was established in 1961 and facilitates tens of thousands of corneal transplants around the globe each year.
Although Einstein Medical had not yet been established when the Run for Vision started, it shares a certain kinship with Bausch + Lomb and the EBAA as the first company to provide Internet marketing and Software-as-a-Service solutions to ophthalmologists. The company has been a regular attendee of the AAO annual meeting for more than a decade.
"Every year, the AAO meeting is a great experience for us," says Robert Silkey, chairman and CEO of Einstein Medical. "This year we'll have the added pleasure of rooting for Mr. Hurley. Needless to say, the Einstein team and I are all real proud of Michael."
