Einstein Medical Chairman/CEO Robert Silkey Interviewed by DentalTown
San Diego, CA - Einstein Medical Chairman, CEO, and Founder Robert C. Silkey granted an exclusive interview to DentalTown Magazine, in which he discusses the company’s philosophy and infrastructure, as well as its past, present, and future. The interview, conducted by DentalTown editor Benjamin Lund, appears in the February 2014 edition of the highly regarded magazine for dental professionals.
The company has been providing software, website, search engine optimization (SEO), marketing, and other business solutions for cash-pay healthcare professionals for more than 20 years. It was founded in 1993 on Mr. Silkey’s vision that there would be a large-scale migration of dentists and other physicians from reimbursed health care to elective health care.
Over the course of the interview, Mr. Silkey walks readers through the history of Einstein Medical, touching on the company’s pioneering efforts in cloud-based software, online video, SEO, and, more recently, patient financing strategies for medical practices. The majority of the interview, however, is devoted to the company’s ongoing commitment to quality and innovation and how it will guide Einstein’s future evolution.
“I think the market is going to see a completely different company in five years,” Mr. Silkey says. “I believe our longevity with our employees and client base coupled with all the technology innovation that we possess give us a huge advantage in the marketplace.”
What Makes Einstein Medical Stand Out from the Competition
When asked what makes Einstein Medical stand out from the competition, Mr. Silkey points proudly to his team, which includes full-time, in-house engineers, software developers, writers, and other experienced marketing and Internet technology professionals.
To that, he adds that Einstein Medical is “a healthcare company first.”
“Our long-term mission is to be the first company to dominate the cash-pay component of the sector. We use the Internet platform, software development, emerging technology, and most innovative ideas to help with this mission.”
Among the Software-as-a-Service (SaaS) applications that the company has engineered to meet the specific needs of cosmetic dentists and other cash-pay healthcare professionals are the Lucid™ Content Management System (CMS), Photo Gallery and Blog software, and the PrePatient™ Customer Relations Management (CRM) System.
“Due to an early software development project,” Mr. Silkey explains, “we now have written very robust proprietary cloud-based software solutions that we believe are going to change how our target market looks at their website, SEO, and social media development…we know that we provide one-of-a-kind products and services that will position our practices uniquely in their markets while providing long-term growth in the cash-pay component of the healthcare sector.”
About Einstein Medical
For almost two decades, Einstein Medical has been creating exceptional business solutions that enable cash-pay healthcare professionals to realize their full potential. The company has been at the forefront of developments in marketing and technology and offers search engine marketing analysis and social media marketing strategies, video production packages, directory services, a variety of SaaS apps, and custom website development.
For more information about Einstein Medical, contact Delana Ricasa, director of marketing at Einstein Medical, by email or by calling (800) 258-9221. Although Einstein Medical provides online marketing strategies and business solutions to medical professionals worldwide, the company is based out of Southern California. Einstein Medical is located at 6675 Mesa Ridge Road, San Diego, California 92121.
