An Exceptional Website for an Exceptional Dentist: Paul E. Barlow, DDS
Here at Einstein HQ, we are pleased to present our very latest site, www.murrayutdentist.com, the new online home of Dr. Paul Barlow, a cosmetic dentist practicing in Murray, Utah. To create a welcoming yet professional feel, we worked within our Soft Stone framework and employed tranquil touches of jade green in the header, with a clean yet character-rich off-white background. The content of Dr. Barlow’s site is a mixture of material migrated over from his former site and custom content created by the writers here at Einstein Medical.
Dr. Barlow is a cosmetic dentist whose Murray practice also offers general and restorative dentistry. To convey the comprehensive range of services available at Dr. Barlow’s practice, we created a very intuitive, easy-to-navigate site structure that includes platform pages for cosmetic dentistry, restorative dentistry, and general dentistry. Not every procedure under these categories required a full page of content. However, these procedures are explained in brief yet informative summaries followed by prompts that encourage users to contact Dr. Barlow’s office. Summaries of procedures that are explained in further detail on their own dedicated pages are accompanied by links to those pages.
These detail pages offer information about procedures and treatments in engaging but straightforward language. The text features crosslinks to related procedures and prompts to contact the office. To complement the content, we selected demographically diverse images of people, which helps users to understand the procedures they’re reading about and visualize how they will appear after treatment. The Testimonials page features high-resolution shots of Dr. Barlow’s actual patients showing off their happy, healthy smiles.
Dr. Barlow maintains a blog to enhance his Web presence. Users can access his latest blog posts via a rotating menu located in the sidebar of each detail page. This menu is designed to catch the attention of users without distracting them from the information on the page. To highlight the fact that Dr. Barlow offers a new-patient special, we placed a promotional button below the blog menu that links to a contact form. Again, this doesn’t distract from the information provided in the detail pages, but it will certainly pique the interest of prospective patients once they are ready to schedule their initial appointments.
These are exciting times in modern medicine, and the field of dentistry is changing at an especially rapid pace. Dr. Barlow chose to showcase the advanced technology available in his office by including a dedicated Technology page. Many people are now aware of amazing new technology such as the CEREC® system, which allows Dr. Barlow to provide single-day crowns and other dental restorations, as well as diagnostic tools panoramic x-rays and intraoral cameras. This page serves to alert any users savvy to today’s advanced dental technology that Dr. Barlow is a cosmetic dentist offering the greater Murray area treatments using cutting-edge tools and techniques.
In essence, Dr. Barlow’s site is an exercise in user-friendliness, simplicity, sincerity, and information-rich content that speaks volumes about not only the kinds of services he offers, but also the atmosphere and personalities patients can expect to encounter upon entering his office.
