Facebook publishes definitive guide for businesses
A guide to using Facebook for businesses has recently been published at the Facebook site. While much of the information may seem like common sense, it's a good guideline to keep practices from wasting a bunch of time online. Some key points are:
1. Have a plan and a calendar of events
2. Share specials and good information
3. Set some goals for your page and make sure that's what your posts and info revolve around
4. Try to interact for 5-10 minutes daily
Check out the page here: https://www.facebook.com/business