Two Things You'll Need To Get Serious About A Social Media Campaign
1. Content-managed website
If you cant easily log into your website and add information youll need to get that piece in place ASAP. A content managed website makes your life so much easier. Ever tried to track a web developer down on a Sunday? Its impossible... theyre playing World of Warcraft. If your website was content managed, you (or even better, your loyal staff) would just log in and add your newest case or newest promotion. A content managed website can even feed this new information to social media channels... without any additional work! This is a huge benefit and radically increases the scope and reach of your website. A content managed website just makes it very easy to keep your website current. Its an absolute prerequisite to getting serious about social media.
2. E-mail list and delivery system
E-mails are the least common denominator of social media. If you want to add a bunch of people to LinkedIn, it asks for e-mails. If you want to add new friends to Facebook, it asks for e-mails. If you want to start a new Facebook account, you must give a e-mail address. Its the only piece of information that is universal across all social media platforms. E-mails represent actual people, attached to actual bank accounts.
So, on your website, you need to have a place where people can opt in and get on your email list. You also need to have a way to e-mail everybody on your list. Until you have that in place, you shouldnt dive into social media. Collecting a list of your clients and prospects is critical to ANY business. Its a core building block to your strategy and becoming more and more valuable every year.
