Five Steps To Evaluating Your Online Reputation
1. Turn off Googles personalized search.
Most people have some kind of account with Google like Gmail, AdWords, etc. if youre logged into your Google account youre going to get a very different search result than if youre logged out of Google. Sites you visit through google often show up more often in your personalized search. Sign out of your Google account to get a more unbiased view of what the google results are for most people.
2. Search your name, your practice, and your employees.
These are the three big components of your reputation and how most people will research your practice.
3. Search your competitors and your local keywords
Try to get a sense of your market. Search your competitors and geography & speciality searches like Sarasota breast augmentation and New York cosmetic dentistry. This will give you a sense of what catalogs well and where opportunity lies to improve position. Look for things that are working for other doctors that might be easy to place yourself into like directories, LinkedIn, or local sites.
4. How can I improve my reputation?
You will start to see patterns in your search results. Sites that catalog very well, directories, review sites, things that place very well in your market. Make a list of the top ten things you see in the search results and this should give you a very good idea where you can most quickly enhance or influence your online reputation.
5. Set up Google Alerts to monitor your reputation.
This free service searches your keywords your name, your practice, etc. and alerts you when news happens on those keywords. It monitors the situation for you. Google Alerts is a very, very cool way to track your reputation with a daily or weekly email.
