Power of Video on Cosmetic Dentistry / Teeth Whitening Websites
If a picture is worth a thousand words, shouldn't a video be worth at least a million? Whether or not a video's value can be measured in language, video media is a powerful tool to employ on your cosmetic dentistry website. Whether your specialty is dental implants or teeth whitening, incorporating a well-designed video is a simple way to improve your website's SEO strategy and encourage visitors to contact your practice.
SEO Value
Often underestimated as a marketing tool, video is finally getting some respect from Google and other search engines. According to a study by Forrester Research, properly submitted videos are around 50 times more likely to generate a first-page Google ranking than traditional SEO techniques.
An industry leader in video media, Einstein Dentals video production services includes Video Search Engine Optimization (SEO) in all video packages. Video SEO harnesses the power of universal search to help cosmetic dentistry websites gain higher search engine rankings and more traffic.
Patient Conversion
Video media provides you with a unique chance to connect with prospective patients. Through a custom-designed video story, patients can "meet" you on familiar territory -- their own computers. You can also educate potential patients about cosmetic dentistry treatments that you offer, from porcelain veneers to teeth whitening. Additionally, office tours can promote a feeling of comfort and familiarity, while patient testimonials foster trust. For those individuals who don't like to read a lot of content, viewing a video is a great way to absorb your message.
To see an example of how video can make a difference to your site, visit the website of Dr. James Correa of the Center for Cosmetic Dentistry in Orange County. Providing patients in Orange County teeth whitening and other quality treatments, Dr. Correa allows prospective patients to learn more about his services in the privacy of their own homes.
