Paid Media
What is paid media?
Paid media includes advertising that you pay for which allows you to select the media and content used to portray your brand. This can be a good tool to help your brand get more exposure, faster.
What paid media can do for you
Target New Patients
If your practice was recently established, or you are not seeing the level of growth you need, paid media can help you target a specific audience. This opens the door for new prospects, many of whom are ready to take action.
Drive Traffic to Your Website
Using highly targeted advertising, you can direct new traffic to your website. This is especially helpful as you work on an SEO strategy to get your website on the first page of Google's results.
Faster Results
Organic SEO requires ongoing effort and inherently takes time. Paid media is put to work right away. However, it is essential to take a combined approach as paid media only works for as long as you actively utilize and manage this marketing tool.
Industry leaders weigh in
"Even if you’re a decade behind your competitors on jumping into PPC marketing, you can get up and running quickly with a little bit of optimization."
-Search Engine® Journal
"Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your content."
-Search Engine Land
Noteworthy improvement within months
" In less than a year I have improved my ranking by 3 pages on a google search and have seen a ~150% increase in website traffic over my previous year. In marketing with Einstein, I was able to see results immediately. If you need a website stop searching and call Alan or Chris. Seriously... why are you still reading this?" - Rob Zboril, AGD, ADA Accredited Dentist
Hold your ground in your market
A strategically planned paid media campaign can help you remain competitive in your area. To start planning, call us at:
(858) 459-4983
How do we stack up against the competition?
*Wordstream - Google Ads Benchmarks by Industry for 2018 compared to Einstein Medical's clients' Google Ads Data Benchmarks for 2018
Putting some skin into the paid media game is only the first step in establishing an aggressive marketing strategy. You need to ensure that your advertising efforts are also effective. According to recent statistics, the average click-through-rate (CTR) for medical brands is approximately 3.27 percent with a conversation rate of 3.36 percent. If your paid media campaigns aren't performing, Einstein Medical can help you change that. Our campaigns achieve nearly double the clicks and conversions, leading to more patients for your practice.
Compelling landing pages can help increase conversion rates
Better Quality = Better Leads
“Delivering positive advertising experiences, specifically with search, will be the backbone of any marketing campaign as we move into the future.” - Pete Kluge, Group Manager, Product Marketing for Adobe Advertising Cloud
Meticulous management leads
to better performance & results
The SEM specialists at Einstein Medical carefully manage each campaign, leveraging keywords, timing, and ad performance for the best possible results. This provides you greater value at a lower cost.
Make a smart marketing decision
Our team of experts will optimize your ad dollars to create a powerful paid media strategy. To get started, call us at:
(858) 459-4983
Your sem specialist will handle everything
Handling all the aspects of your practice can be
overwhelming. Top that with tracking requirements, best practices, and campaign monitoring on both search and social media, and it would be unbearable.
You can trust our team to manage your campaigns with finesse. Each of our SEM specialists manages campaigns for a select number of clients. As such, they are knowledgeable about your business objectives and make decisions based on your goals, and their expertise of course.
While you focus on caring for your patients, we help you continue to grow.
Our team works together
to ensure all aspects are aligned
Whether Einstein manages all aspects of your online presence or specific areas, our team is the best at what we do. We have been serving medical professionals for over two decades, allowing us to develop highly specialized systems and services to help you succeed.
Why choose Einstein Medical?
We've got people that are willing to go the extra mile every day, every week, every year. We all work together to create something special..." Our team at Einstein Medical has been providing innovative digital marketing solutions for the cash-pay medical industry for more than 20 years. We are dedicated to helping our clients grow their practices for greater overall success. With Einstein Medical, you have access to the best people, the best products, the best customer service experience, and the best results.
Noticeable Growth
"They've helped grow my web presence significantly. I'd recommend working with them." Jeffrey Minkovitz, M.D.
Personalized strategies make
your investment worthwhile
While paid media is not necessarily a low-cost option, it is one of the most effective methods of reaching potential patients.
Based on the exposure and traffic paid media provides, you have an incomparable opportunity for growth. It is undeniably worth the ad dollars, at least according to Google's Economic Impact Report which states that "businesses make an average of $2 in revenue for every $1 they spend on Ads."
If you're unsure whether you can afford a paid media campaign, our team of experts can evaluate your market and budget. This will help determine how much you need to invest in order to achieve your goals. Equipped with a broad range of services to improve your online presence and grow your business, our team can help you create a customized strategy that serves your best interests.
Market aspects that impact your campaign costs
Keyword & Audience Targeting
Part of paid media advertising is targeting a specific procedure. The way this is done is through keywords. Some keyword terms or phrases have a much more competitive (and expensive) cost-per-click (CPC).
Population Density
If you're in a metro area with a large population, targeting prospects may be more expensive. This can often be attributed to the density of other similar practices competing for the same prospects.
Your Budget
Paid search may be difficult to afford for practices with a smaller budget. For the most effective strategy, you'll need to utilize both organic and paid strategies. However, our team can help you make the most of your budget.
You have other options but they're not ideal
Do-It-Yourself
Anyone can sign up for a Google Ads account. However, managing your ad campaigns isn't as easy as it seems and requires consistent upkeep. By allowing us to do what we do best, you can focus on what you do best.
An Amateur
An amateur SEM may have the best intentions but without the proper knowledge and training, they will not be able to provide you with the most beneficial paid media strategies.
An Unreliable Provider
It's not unordinary for companies to charge outrageous management fees. In these cases, more of your money goes in their pockets than actually furthering your goals. We believe in transparency, so you own and have access to your data.
Build your practice more efficiently with paid media services by Einstein
"One of the best sites I have ever seen. With Einstein, my practice and profits have grown exponentially." John F. Rink, AACD Accredited Dentist
